Private wealth management company, KMD, needed a new, high-end brand to take their company to the next level. Dealing solely with wealthy clients, they needed to exude quality to attract new business, stand up to established competitors and convey their unique selling point - that the clients themselves are the customers, not their pots of money. Expertise, reliability, approachability and the desire to forge long-term relationships were the key company values.
Scroll to view project
Warming and humanising the brand was our overriding objective, not only to instil reassurance in KMD’s expertise and experience but also to enable clients to see the positive end results from entrusting their finances to the firm’s advisors. The result is a very classy blend of corporate and warm colours, a conversational, soothing tone of voice and positive, emotive imagery that all combine to convey the quality and service necessary to satisfy their target audiences.
The whole purpose of KMD’s public-facing material is to motivate a face-to-face meeting and this call to action is woven into the portfolio website. To this end, the site had to strongly represent the brand and its attractive values while conveying fairly heavy technical detail in quickly assimilated and easily digestible sections. A great experience on any device, it creates an instant connection with the user and gives them the confidence to engage.
The new brand was extended into a multitude of brand and marketing assets ensuring a strong, consistent experience at all points of contact. Attracting new business is about quality rather than quantity for KMD and marketing involves a direct approach to cherry-picked targets and general brand awareness in their operating area. Campaigns and associated material are designed to cement KMD’s deserved reputation as a pillar of the community.
The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at email@example.com
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.