A strong, independent brand and bespoke online shop facility were essential to allow camping equipment wholesaler, Access Expeditions, to expand on their first foray into in-house product design. Developed specifically for youth group use, including Scouts, Cadets and Duke of Edinburgh applications, the Endurance range was ready to be taken to a bigger market following its 2-year development and initial market test through schools and group leaders.
Ease of use and navigation are essential if you want people to buy from your website. The Endurance watchwords of quality and simplicity are evident throughout the site, regardless of what device you are viewing on, to make the experience of buying just as polished as the products themselves. Brand colours are used extensively online, with icons and shapes giving the versatility to pull out individual elements in print and digital marketing.
The company’s in-house range has all the ingredients to be a big seller. They are the only 100% fit-for-purpose products on the market, with cheaper direct-from-manufacturer prices and unrivalled customer support. Emotive imagery and engaging copy extol the unique benefits while perfectly positioning the viewer to buy into the Endurance experience. This strong messaging flows through all marketing materials, digital and print.
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