APPtechnology London calling

Project overview

Long-standing clients APPtechnology have grown alongside VRVE and we were keen to put our heart and soul into this project, our second rebrand of the Gherkin-based IT whizz-kids’ offering. Wanting to convey their elevated marketplace position, trustworthy services and unique corporate personality, the company’s brief was to say it loud and proud! Which is exactly what we did, across a variety of impassioned brand assets and marketing materials.

 

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Different APProach

We saw this as a chance for APPtechnology to mirror the colour of their personality in their brand, providing the perfect way to add individual weight to their distinct and definite services. A strong corporate look and feel perfectly encapsulates their highly professional approach to business and the visual and semantic styles speak directly to their specifically technical audience. London imagery reinforces their USP of being UK-based - a huge boon for their customers.

 

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Shorthand brandmark
Colour palette
Typography
Sense of modern
Sense of tradition
Sense of place

Considered APPlication

User experience was key to making the APPtechnology website work, balancing wordy technical information with easily-digestible motivation in a structure that not only excelled on all devices but also gave the flexibility to allow use as an online brochure and social media advert / web search destination. The resulting design is highly layered with multiple entry points and focused user journeys ensuring the correct information is always at the users’ fingertips.

 

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Lasting APPeal

What puts you above your competitors in potential customers’ perception? Impact, impact, impact! From event banners to brochures and magazine ads to social media imagery, the engaging brand leads to strongly convey services, values and personality. Even proposal documents and client communications are highly visual and professionalised to give the company an immediate edge in their a highly competitive industry.

 

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Company brochure
Company brochure
Company brochure

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The best results come from great relationships, and all great relationships start with a conversation - get in touch and tell us about your plans! Call us on 01371 831860 or fill out the form to request a call back. Alternatively you can email us at info@vrve.co